Concept Key Art Project
High School Musical: The Musical: The Series Season 3
A while back when an opportunity presented itself, I wanted to challenge myself to see what kind of work I could come up with if I were the key art designer for some of my favorite shows. This is one of the programs I decided to undertake.
Social Content - Character Cards for Instagram
Each season before the first episode is released, the HSMTMTS Instagram account posts a character card for each of the characters to tease their journey and storyline in the upcoming season. When I noticed that this season they forgot to do it, I decided as a concept project to do it myself. Below you will find one of the season one and two character cards that I used as inspiration, and to the right, you will find the four variations I came up with based on the released key art, episodes, and the new setting of the season, Camp Shallow Lake. To make this project as true to the official branding as possible, I sourced the cast photos for season three and the logo from the DMED Media Kits and researched the main font. In addition, I recognized the tagline font from the poster from the season as Have Heart Two from Set Sail Studios and plugged that in to bring it all together.
Check out the full set of each of the four variations below!
More Social Graphics
After I created the initial set of character cards for Instagram, I wanted to create a few more shareable posts that could tease some of the songs from the season:
Streaming Thumbnails
Lastly, I wanted to create a variety of horizontal and vertical thumbnails that showcase different characters that could be used to entice viewers to click on the show. Here is what I came up with...
